The Hidden Dangers of Vaping: Causes, Impacts, and Solutions

Vaping is a popular alternative to traditional smoking, it has become a multi-billion-dollar industry. In 2023, the global vaping market was valued at approximately $28.17 billion and will reach an estimated $182.84 billion by 2030​ (Grand View Research)​​​. The user perception is that vaping is a safer alternative to smoking offering a variety of flavours and devices. However, the increasing popularity of vaping brings negative impacts that warrant closer examination.

Causes of Vaping Addiction

Some factors have contributed to the rise of vaping addiction. Vaping products are widely available in physical retail stores, making them easily accessible. The ease of purchasing online, competitive pricing, and a wide variety of vaping products have led to purchases through online channels. Predator-style marketing strategies, especially targeting younger users, play a significant role. Visual packaging, and a wide variety of flavours, make vaping appealing to teenagers and young adults.

There is a misconception vaping is a safer alternative to smoking traditional cigarettes. This misconception is reinforced by advertising campaigns that highlight the absence of harmful substances found in cigarettes.

Negative Impacts of Vaping

Vaping has far-reaching effects on both individuals and public health systems. It is becoming evident that vaping carries significant health risks. It can result in respiratory issues and cardiovascular problems The health effects are not fully understood. Consumer safety reports are highlighting devices causing injuries, such as explosions and defective batteries, creating potential harm

Personality Types and Target Markets

The target market for vaping products focuses on teenagers and young adults, in the age range of 16 to 24. This age range is attracted by the variety of flavours, the perceived safety, and the social image associated with vaping. Research highlights that users who are impulsive and experience-seeking are more likely to try vaping. The sad fact is that many smokers turn to vaping as a method to quit smoking. However, they often end up becoming dual users, A trend has been the rise in e-cigarette use has been driven by smokers looking for a less harmful cost-effective alternative.​ (Grand View Research).

Solutions and Treatment

Public policy must holistically address the vaping addiction. Implementing stricter regulations on the sale and marketing of vaping products is vital. This includes limiting flavours, age verification, and clear labeling of nicotine content. Many governments worldwide are considering or trying to implement such regulations to stem the rise in vaping among young people​ (P&S Intelligence). Public health campaigns are educating both youths and adults about the risks of vaping. Schools and local governments are important in the ongoing education task of the health risks and the highly addictive nature of nicotine to deter existing and new users.

Public health support services include nicotine replacement therapies, counseling, and support groups. The good news is that there is a variety of individual treatment programs to help individuals overcome their nicotine vaping addiction.

A great example of government action in the public health space is the Australian Federal Government which released a range of educational videos tools and fact sheets targeting the 14-24 vaping demographic in June,

Take-Aways

To tackle the continuing growth of the vaping market it is necessary to increase government regulation and education of the vulnerable users of vaping products. Developing effective education campaigns requires an understanding of who the target audience is and what their pains and gains are in trying to quit. By focusing on these issues comprehensively, we can protect public health and reduce the growth of vaping addiction.