Bill Birchard

About

Bill Birchard is a writer, writing coach, and book consultant. Once a magazine editor and later a freelance journalist for Fast Company, CFO, and Strategy+Business, he writes today about the neuroscience and psychology of writing. His most recent book is Writing for Impact: 8 Secrets from Science That Will Fire Up Your Reader’s Brains (HarperCollins Leadership, 2023), which reveals how to transform your writing with science-based strategies.

Earlier books include Stairway to Earth (Birchard Books, 2011), Merchants of Virtue (Palgrave Macmillan, 2011), Nature’s Keepers (Jossey-Bass, 2005), The One-Minute Meditator (De Capo, 2001), and Counting What Counts (Basic Books, 2000). His work for other authors includes ten books of nonfiction, about management, health, economics, business, policy, technology, and the environment. He lives in Amherst, New Hampshire. For more, visit billbirchard.com.

Books by Bill Birchard

Recent Posts

Five Winning Plays to Say It With Style

Engage readers and listeners by focusing on five potent, practical, time-tested elements of style.

Win People Over With Genuine Style in Your Writing

Write and speak with techniques that genuinely engage. Don’t settle for cheap mind candy.

The Seductive Sway of Sound: Why Your Patter Matters

Readers and listeners pay closer attention to what you say when you craft a fashionable flow of recurring sounds.

The Power of Patterns: A Little Repetition Goes a Long Way

How do you get people to swiftly understand what you say? Present your message points in a well-primed parallel structure.

Want to Hear Your Muse? Tune in to Your Reward Circuit

Asking yourself 8 questions can help you listen to the voice of your reward system and find inspiration.

Want to Change Minds? Frame Your Message with Metaphor

Experiments demonstrate the potency of figures of speech in syncing people’s views with yours.

Want to Be Persuasive? Find a Metaphor

Metaphors mold your message in people's minds. Psychology and neuroscience help explain why.

Flashes of Personality Reward Readers

When people read your writing, they read your personality.

Stories: A Powerful Tool for Treating Unhealthy Behaviors

When the facts don’t persuade, be prepared with a story. They can tap into our emotions and imagination, helping us understand the impact of our unhealthy behaviors.

How to Beat ChatGPT

How to write better, using psychology that AI doesn’t have.