Nigel R. Bairstow Ph.D.

Dr. Nigel R. Bairstow is a researcher and academic at the University of Technology Sydney (UTS). His expertise encompasses consumer and business marketing relationships, international business in the Asia-Pacific region, and both online and offline retailing.

A primary focus of Dr. Bairstow's research is alienation theory, examining its effects on individual and collective well-being. He provides valuable insights into how communication frequency and conflict impact relationship quality and contribute to feelings of alienation. His goal is to offer practical solutions for enhancing overall relationship quality.

Dr. Bairstow's work bridges the gap between academic theory and real-world application, providing valuable perspectives for businesses aiming to improve their customer relationships. He is also passionate about inspiring and mentoring students and engaging with industry professionals to collaborate on real-world problems.