Bobby Hoffman Ph.D.

About

Bobby Hoffman, Ph.D., author of Motivation for Learning and Performance and Hack Your Motivation, is an Associate Professor at the University of Central Florida who writes about human motivation. He helps companies and individuals accelerate personal development and organizational growth. A dual business consultant and academic researcher, he has given workshops and seminars to over 50 organizations in 10 different countries.

He received his Ph.D. in Educational Psychology from the University of Nevada, Las Vegas. He was the 2016 and 2017 conference co-chair for Motivation and Cognition for Division C of the American Educational Association (AERA) and previously has co-chaired the program in Educational Psychology, for Division 15 of the American Psychological Association (APA). He serves on the editorial boards of various journals including Contemporary Educational Psychology, Educational Psychology Review, and Educational Technology, Research and Development.

Books by Bobby Hoffman Ph.D.

Recent Posts

This Is Your Brain on Frustration: Conquering the Annoyance

Frustration is at times unavoidable, but knowing how your brain reacts to noxious threats is the first step toward keeping frustration in check.

Dopamine: The Motivation Drug We're All Hooked on

Capitalizing on your motivation or eliminating apathy and inaction means keen awareness of the powerful role of rewards and your unique dopamine production.

The Problem With Passion: It Can Mask Pleasure

How your brain responds to reward matters more than the power of positive emotion.

Feel Like Doing Nothing? It May Be a Dopamine Deficit

Dopamine is the molecule that makes us feel good about expending effort. Motivation neurobiology reveals ways to enhance effort without extra calories, drugs, or risk.

The Benefits of Accepting Negative Thoughts and Emotions

Accepting negative thoughts and emotions rather than judging them may allow individuals to experience less negative emotion and, ultimately, foster better psychological health.

The Blindness of Self-Perception: Why We Misread Our Motives

Understanding the false and mostly unconscious narratives that influence our behavior is crucial for self-improvement.

When Helping Hurts: Unexpected Downsides of Helping Others

Supporting others gives us an ego boost but unsolicited help may inhibit performance, generate negative emotions, and even diminish self-worth.

Is AI the Key to Improving Mental Healthcare Accessibility?

Can AI therapy replace human counselors? Explore how AI is transforming mental healthcare—increasing access and personalization but preserving the human touch.

This Is the Belief That Influences Every Decision You Make

Self-perceptions are powerful influences on the goals we set, the tasks we pursue, and the effort that we choose to invest.

The Hidden Mental Manipulation of Generative AI

Negative perceptions of the impact of AI rarely identify the psychological and behavioral consequences of the technology. These are some of the critical concerns.