Sophie Attwood Ph.D., C. Psych.

About

Sophie Attwood, Ph.D., C. Psych., is a Cambridge University-trained behavioral scientist and expert in researching, designing, and testing behavior change programs for better health and a more sustainable future. Sophie's peer-reviewed research has been published in a range of high-impact academic journals, including the BMJ Open, Appetite, and Frontiers, and her work has been featured in major international media outlets, including The Guardian, Washington Post, Forbes, Reuters, National Geographic, and more. Sophie is an affiliate academic at VU Amsterdam, a senior scientist at the World Resources Institute, and founder of her own behavioral science consultancy, Behavior Global.

Recent Posts

Rebranding Disgust: The "Yucky" Problem of Food Waste

How do we engage consumers to minimize their food waste? We can start by reframing it from a gross, smelly, and ugly problem to something more positive.

Sensory Primes for Sustainable Eating

Machine noises, red tablecloths, and bird song: How sight, smell, and sound can influence healthy, sustainable food choices.

The Sustainable Food Solution That Satisfies No One

The behavioral psychology behind why consumers continue to shun half-meat, half-plant blended products despite them being a no-brainer for climate, health and even taste.