Nudging Nutrition

Consumer Behavior

Rebranding Disgust: The "Yucky" Problem of Food Waste

Sophie Attwood Ph.D., C. Psych. on May 12, 2024

How do we engage consumers to minimize their food waste? We can start by reframing it from a gross, smelly, and ugly problem to something more positive.

How do we engage consumers to minimize their food waste? We can start by reframing it from a gross, smelly, and ugly problem to something more positive.

Persuasion

Sensory Primes for Sustainable Eating

Sophie Attwood Ph.D., C. Psych. on April 14, 2024

Machine noises, red tablecloths, and bird song: How sight, smell, and sound can influence healthy, sustainable food choices.

Machine noises, red tablecloths, and bird song: How sight, smell, and sound can influence healthy, sustainable food choices.

Consumer Behavior

The Sustainable Food Solution That Satisfies No One

Sophie Attwood Ph.D., C. Psych. on April 11, 2024

The behavioral psychology behind why consumers continue to shun half-meat, half-plant blended products despite them being a no-brainer for climate, health and even taste.

The behavioral psychology behind why consumers continue to shun half-meat, half-plant blended products despite them being a no-brainer for climate, health and even taste.