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Eva M. Krockow Ph.D.

About

Eva Krockow is a German-born, UK-dwelling psychologist, decision researcher and amateur yogi. In her strictly no-jargon blog on the lighter side of decision science, she discusses mind-boggling psychology concepts, odd snippets of decision trivia, and—if you’re lucky—some useful advice for everyday decision making. Eva’s articles cover both core decision theories as well as brand new research findings… all with a fun little yogic twist! In fact, she’ll bend over backwards, and take a flexible approach to make you fall in love with science just as much as she has.

Eva studied Psychology at the University of Leicester and International Politics for a Masters at Durham University. Following three years of professional employment in the field of international development, which led her to Belgium, West Africa and Germany, she returned to academia, completed a Ph.D., and now works as an Assistant Professor in Psychology at the University of Leicester. She is the Lead of her Department's Health & Wellbeing Research Strand, and researches health-related decision making. Put simply, she studies how people make decisions and how these decisions can be improved. After a research visit to Japan, and due to her personal interests in foreign languages and cultures, a part of Eva’s work also focuses on cross-cultural differences.

In addition to peer-reviewed journal publications, Eva has authored articles in the online newspaper The Conversation and participated in radio interviews and podcasts. She speaks seven languages (more or less fluently), loves travelling, and has a passion for tea.

Recent Posts
How to Make Better Food Choices
How many food choices do you make each day? Research suggests the number may be as high as 226! Increased awareness of those choices could change your eating habits for the better.
What's the Perfect Gift?

Are you feeling the pressure of holiday gift-giving? The psychology of financial decision-making highlights the importance of emotions such as guilt when choosing gifts.

Are you feeling the pressure of holiday gift-giving? The psychology of financial decision-making highlights the importance of emotions such as guilt when choosing gifts.

The Paradox of Compassion

Charitable donations spike at this time of year. But something known as "compassion fade" could misdirect our holiday generosity to less-worthy causes. Here's how.

Charitable donations spike at this time of year. But something known as "compassion fade" could misdirect our holiday generosity to less-worthy causes. Here's how.

Is Decision Fatigue Real?

Barack Obama and Mark Zuckerberg limit their daily choices to avoid decision fatigue or depletion of willpower. Is this really necessary?

Barack Obama and Mark Zuckerberg limit their daily choices to avoid decision fatigue or depletion of willpower. Is this really necessary?

The Dangers of Overthinking

The tale of Buridan’s ass, the donkey who starved because she couldn’t decide between two haystacks, holds lessons for decision-making and overthinking.

The tale of Buridan’s ass, the donkey who starved because she couldn’t decide between two haystacks, holds lessons for decision-making and overthinking.

3 Ways of Coping

When life throws you the inevitable curveball, there are different ways to cope. Understanding different coping styles is paramount for finding comfort and respect.

When life throws you the inevitable curveball, there are different ways to cope. Understanding different coping styles is paramount for finding comfort and respect.

Why You Shouldn’t Follow the Crowd

Do you believe there’s safety in numbers? It can be tempting to imitate others and follow the crowd, but this type of “herding” behaviour may have dangerous consequences.

Do you believe there’s safety in numbers? It can be tempting to imitate others and follow the crowd, but this type of “herding” behaviour may have dangerous consequences.